Summer 20 is off to a great start for us with the launch of our Stone Island Shadow Project collection and we’ve got some great garms to offer you adjacent to our normal Stone Island Spring Summer season.
For those that don’t know, Shadow Project was born from Stone Island company owner (and legend!) Carlo Rivetti collaborating with the owner of the independent brand agency Acronym’s Errolson Hugh from as early as 2008.
Starting out initially as simply a hot bed of ideas and concepts, design boundaries were soon pushed with the program taking advantage of Stone Island’s massive garment and material archive and dyeing techniques alongside Acronym’s renowned performance and technical genius.
The outcome is an uber-modern take on urban activewear that fuses meticulous tailoring and gritty idiosyncratic styling. Expect innovative and versatile designs, niche jackets and parkas, sleek finishes, moody colours and hues, experimental fabrics and subtle Shadow Project branding cues.
And why call it Shadow Project? Pretty straightforward really, the Project underlines the close relationship between the design juggernaut that is Stone Island and the Munich-based agency and put simply, the new range would Shadow the Stone Island brand but without financial or design constraints, in effect having a life of its own.
Stone Island SHadow Project at Iamdeadstock
Shop our latest season’s Shadow Project today – we’ve got some truly innovative and interesting items; jackets, knitwear, tees and pants for you, and remember, everything is discounted already as usual peeps.